Platform reference
Custom platform insights
Understand how Cloutflow derives custom analytics for creator profiles and content. Each metric below documents the calculation logic used on Instagram.
Profile metrics
| Metric | |
|---|---|
| estProjectedViews | Last 132 Reels Taken; Filtering only the 132/2 sorted by least to high on views ; = (Sum of 66 reels views / 66) |
| avgViews | Last 132 Reels/Post Taken; Filtering on Oultlier on 132 view or playcount = n ; (Sum of n reels or post views or playcount/ n) |
| avgLikes | Last 132 Reels/Post Taken; Filtering on Oultlier on 132 likes = n ; (Sum of n reels or post likes/ n) |
| avgComments | Last 132 Reels/Post Taken; Filtering on Oultlier on 132 comments = n ; (Sum of n reels or post comments / n) |
| engRate | Last 132 Reels/Post Taken; Filtering on Oultlier on 132 views or playcount = n ; (Sum of n ( Eng(like+comments/views of nth reel ) ) / n) Basically Avg of engRate of each post or reel , engRate of eachpost= likes+comments / (views or play_count) |
Content metrics
| Metric | Instagram - reels |
|---|---|
| EngRate | Last 132 ReelsTaken; Filtering on Oultlier on 132 views or playcount = n ; (Sum of n ( Eng(like+comments/views of nth reel ) ) / n) Basically Avg of engRate of each reel , engRate of eachpost= likes+comments / (views or play_count) |
| avgViews | Last 132 Reels Taken; Filtering only the 132/2 sorted by least to high on views ; = (Sum of 66 reels / 66) |
| avgLikes | Last 132 Reels/Post Taken; Filtering on Oultlier on 132 likes = n ; (Sum of n reels or post likes/ n) |
| avgComments | Last 132 Reels/Post Taken; Filtering on Oultlier on 132 comments = n ; (Sum of n reels or post comments / n) |